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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics,...
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
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A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them....
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"Why do we yawn? Do animals yawn? And why are yawns so CONTAGIOUS? Learn the answers to these questions and more in this fact-filled and funny nonfiction picture book. Why did you yawn before your piano recital? Do you yawn more than your grandmother? And is your pet dog really yawning because you are? Find out in The Yawn Book, a funny and fascinating book of facts, including the most unbelievable one: no one knows for sure why we yawn at all." --...
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What if the beliefs you have about yourself and the world are wrong? How differently would you live if you discovered that you possess the power to choose the way you deal with longevity, health, and even life itself? Such a radical discovery would change everything about the way you see yourself! In The Spontaneous Healing of Belief, you will discover that you are not limited by the laws of physics—nor by the laws of biology...and that the DNA
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En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.
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Un nuevo virus irrumpe en un país lejano, aunque no tan lejano. La Tierra se ha vuelto pequeña. Día tras día, billones de impulsos digitales transportan la información a la velocidad de la luz de un punto a otro del planeta; infinidad de aviones surcan los cielos, borrando fronteras a su paso y trasladando sin pausa a millares de personas; y, a menor velocidad, miles de toneladas de mercancías se mueven en todas direcciones en un incesante intercambio...
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"Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz's Strange Contagion is a provocative look at both the science and lived experience of social contagion. In 2009, tragedy struck the town of Palo Alto: A student from the local high school had died by suicide by stepping in front of an oncoming train. Grief-stricken, the community mourned what they thought was an isolated loss. Until, a few weeks later, it happened...
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"Exploring the menacing figure of Slender Man, the blank-faced, long-limbed bogeyman born of a Photoshop contest, who has appeared in horror stories circulated on- and offline among young people. An unprecedented folkloric take, analyzing him within contemporary legend studies, "creepypastas," folk belief, and children's culture"--Provided by publisher.
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"Memes and Internet satire are everywhere online. They come and go so quickly, it's hard to understand what they even mean. Readers take a closer look at this modern phenomenon in a thoughtful and accessible way. They will explore the early days of memes including where the name comes from and how they spread throughout the web. This book investigates the world of Internet satire including the rise of fake news and the trouble humor can cause when...
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