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"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create...
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The Transformational ConsumerFuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human drive to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages....
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Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound and yours can be one of them.
Bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show you how great leadership, great people, and great products are the key to building a phenomenally successful business.
In Now, Build a Great Business!, you'll learn...
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If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you're not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences? Using real-world examples from successful business owners, this demonstrates how to create...
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Do you really need another audio book on customer service? There are hundreds you could choose from, and you've probably read at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?
Because the way Zingerman's teaches services is different, better and more successful than the way others do it.
Because while most customer-service audio books give you philosophy and theory, Zingerman's tells you exactly...
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Customer service experts Leonardo Inghilleri and Micah Solomon's anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in countless companies around the globe--from luxury giant BVLGARI to value-sensitive auto parts leader Carquest and everywhere in between. Their experience shows that the most powerful growth engine in a tight market--and best protection from...
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"How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, bestselling author and advisor to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies--old and new alike--to compete against digital giants like Amazon, Alibaba, and Google. In today's business world, good strategy isn't just about preserving market share or building moats to ward off...
8) The lean product playbook: how to innovate with minimum viable products and rapid customer feedback
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"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement...
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This book is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Learn the one thing that forms the foundation of every great culture. Discover what customer-focused companies do differently to engage their employees, And explore ways to strategically align every facet of your organization with outstanding service.--
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Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business. Filled with examples and inspiration, the book shows readers...
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"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status...
14) Delight your customers: 7 simple ways to raise your customer service from ordinary to extraordinary
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If you want to know how strong your company's customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. The latter should be every employee's highest priority,...
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A breakthrough book that will surprise, delight, and uplift you, your organization, and your team. Ron Kaufman takes you on a journey into the new world of service. Through dynamic case studies and best-practice examples, you will learn how the world's leading companies have changed the game, and how you can successfully follow this path to an uplifting service transformation.
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""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable...
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""Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement...
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"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this award-winning book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators, and design professionals."--Cover.
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