Youtility : why smart marketing is about help not hype
(Book)
Author
Published
New York : Portfolio/Penguin, [2013].
ISBN
9781591846666, 1591846668
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Glenside Public Library District - Nonfiction | 658.872 Bae | On Shelf |
Tinley Park Public Library - 1st Floor | 658.8 BAE | On Shelf |
Warrenville Public Library District - Adult Nonfiction | 658.8 BAE | On Shelf |
More Details
Published
New York : Portfolio/Penguin, [2013].
Format
Book
Physical Desc
xvi, 219 pages : illustrations ; 22 cm
Language
English
ISBN
9781591846666, 1591846668
Notes
Bibliography
Includes bibliographical references and index.
Description
"The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Baer, J. (2013). Youtility: why smart marketing is about help not hype . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Baer, Jay, 1969-. 2013. Youtility: Why Smart Marketing Is About Help Not Hype. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Baer, Jay, 1969-. Youtility: Why Smart Marketing Is About Help Not Hype Portfolio/Penguin, 2013.
MLA Citation, 9th Edition (style guide)Baer, Jay. Youtility: Why Smart Marketing Is About Help Not Hype Portfolio/Penguin, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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