Experimentation Works: The Surprising Power of Business Experiments
(eAudiobook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Physical Description
7h 44m 0s
Format
eAudiobook
Language
English
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Stefan H. Thomke., Stefan H. Thomke|AUTHOR., & Walter Dixon|READER. (2020). Experimentation Works: The Surprising Power of Business Experiments . Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Stefan H. Thomke, Stefan H. Thomke|AUTHOR and Walter Dixon|READER. 2020. Experimentation Works: The Surprising Power of Business Experiments. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Stefan H. Thomke, Stefan H. Thomke|AUTHOR and Walter Dixon|READER. Experimentation Works: The Surprising Power of Business Experiments Ascent Audio, 2020.
MLA Citation, 9th Edition (style guide)Stefan H. Thomke, Stefan H. Thomke|AUTHOR, and Walter Dixon|READER. Experimentation Works: The Surprising Power of Business Experiments Ascent Audio, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 5fb57174-db3a-566d-f5ce-afe59aaf4a9f-eng |
---|---|
Full title | experimentation works the surprising power of business experiments |
Author | thomke stefan h |
Grouping Category | book |
Last Update | 2024-04-18 22:02:38PM |
Last Indexed | 2024-04-19 04:28:52AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Jun 12, 2022 |
Last Used | Apr 19, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2020 [artist] => Stefan H. Thomke [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469076362_270.jpeg [titleId] => 12834121 [isbn] => 9781469076362 [abridged] => [language] => ENGLISH [profanity] => [title] => Experimentation Works [demo] => [segments] => Array ( ) [duration] => 7h 44m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Stefan H. Thomke [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Walter Dixon [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.71 [id] => 12834121 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. [url] => https://www.hoopladigital.com/title/12834121 [pa] => [subtitle] => The Surprising Power of Business Experiments [publisher] => Ascent Audio [purchaseModel] => INSTANT )